7 ways to employ the Paradigm Block in Squarespace

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People dearest the idea of Squarespace, considering it's then like shooting fish in a barrel to edit. No developers are necessary; therefore, longterm, you save time & coin in investing in Squarespace, whether you hire out the original pattern or DIY.

The one matter that people worry about is whether their site will look too much similar the template, or as well much like everyone else's Squarespace site, because of this template-based arrangement.

The way around that? Get creative! With the right creative mind and the right tools, your site doesn't take to look similar anyone else's –and I'thousand non fifty-fifty talking about using some code to customize it.

Let's investigate some other ways we can use the Epitome Block in Squarespace to make your site stand out!

vii Creative ways to utilize the Image Block in Squarespace


1. Uploaded Images (new or reusing) AND
2. Stock Photo Images (paid or gratis)

Okay, so these aren't creative, per se, but you MAY have missed an update in Squarespace that allows you to access all the images you've uploaded to the website (plus paid or gratuitous stock photos) from inside the Prototype Block. That is a new and exciting feature, that I dive into more than in this postal service on how to Reuse Images using the Prototype Cake.

iii. Image as button

If you want to have a special push button for a certain matter, yous can blueprint a new button, and then export information technology as a PNG file (which allows a transparent background backside your blueprint; JPGs don't) and upload information technology as an image. Then all you have to exercise is link it to the the destination URL as y'all usually would link a Button Block on Squarespace, simply you'll be using the link feature in the Image Cake settings.

To get there, yous'll add your Paradigm Cake; click Pattern in the Image Cake Settings/Edit popup. From at that place, gyre downwards to Clickthrough URL and discover the content or paste in the URL you lot want to link your new "push" to.

You tin pattern the button in something like Canva, if y'all're not a designer & don't have design software, or even Affinity Designer (like Adobe Illustrator) or, plain, in whatsoever of the Adobe products.

Here'due south an example of a button I created, which links to my Contact page and so y'all tin encounter information technology in activeness:

CONTACT.jpg


4. Paradigm as blueprint chemical element or icon

Images can besides only be used equally a pattern element on a page. A lot of people exercise this for icons on their services page or for web log categories.

design element

blueprint element

favicon or icon

favicon or icon


five. Epitome as a text header

If you lot want to use a unlike font style (for a short flake of text, like a fun title, etc) for something really specific or special on the page, merely don't know enough about coding to code that new header text, you can type it out in your blueprint app, export it equally a PNG and upload it as an Prototype to Squarespace.

Hither'due south an epitome I created every bit an example:

I wouldn't go crazy with this one. Squarespace limits your font choices to four (Heading 1, Heading ii, Heading 3 and Body text) for a reason: those limits keep the pattern consistent, which is key for maintaining consistency & professionalism in your make.


6. Image every bit a section divider

Don't similar the manner your Line Block looks? If you can't whip upward some CSS to change the style your template displays the Line Block, then you an Image Block instead, and upload a line you lot've created elsewhere!

Create it in Canva, Affinity or Adobe (recommended) apps, export it as a PNG (with no background colour) and upload it as an image in the space you want. Ta'da!

Here are a couple I've created and used in the past on my own site:

single line, white

single line, white


7. Uploading or embedding a GIF

A lot of GIFs are embedded, like those from giphy.com, only if you create one or accept one you'd like to use and you lot have the actual .gif image file to upload, then you can do and then with the Image Block. It will auto-play once added to your folio. Nice!

If you lot'd rather embed it, and then y'all'll want to employ the Embed Block. It'south SUPER simple, grab the embed code from the GIF you desire, select the Embed Cake and click Edit. Click the code icon (</>) in the correct side of the bar where information technology looks similar they desire you to paste in a link, and a dissever popup will appear where you can paste in the lawmaking for the embedded GIF. Click Save/Apply on that 2d popup, then Save/Apply on the 1st popup, then Save your page changes.

Image Block

Image Block

BONUS SEO TIPS TO REMEMBER:

✔️ Brand sure yous provide an alternating file proper noun in the Prototype/Edit popup, beneath where y'all add the image to upload information technology, so that Google knows how to interpret your Paradigm "Heading" (because information technology can't read text out of an image very well, correct?).

✔️ Make certain each image you add is a file size under 500KB, wherever possible, to ensure your website doesn't become deadening trying to load your new images! For more tips on how to optimize your images for web, read this post also!

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Katelyn Dekle

I'm a laid dorsum, express mirth-happy, sarcasm-using, coffee-drinking, pet-loving, bibliophile. I've been designing since I establish Publisher on my Dad'south computer as a kid in the ninety's! I also studied graphic design in college and I've been a designer in the corporate globe since 2006. I took my freelance design business concern total time in 2020! 🙌🏻

I don't really have a design 'style', other than clean & well organized. Rather, my best skillset is listening to what my client needs, stepping into her shoes & giving her something that isn't simply pretty, merely as well makes her more than confident in her business AND handles some of the workload via integations or processes that can be built into the site, simplified, streamlined & automatic so she can have more free time & less stress.

https://www.launchthedamnthing.com